Mascote, for the people who write about us.
Last updated · 2026-05-19
Mascote is Brazil's first wellness app with a virtual mascot, 4 AI personalities, and 100% authentic Portuguese copy. Anti-grind positioning: no leaderboard, no guilt, no emotional blackmail. Closed beta from June 2026.
Fast facts
- Category
- Wellness · Lifestyle · Mental health
- Platforms
- iOS · Android · Web (beta)
- Languages
- PT-BR (primary), English, Spanish
- Model
- Freemium · $5.99/month or $59/year
- AI
- GPT-4o-mini with hand-curated Brazilian Portuguese prompts
- Founders
- Felipe Menezes + Renato
- HQ
- São Paulo, Brazil
- Funding
- Bootstrapped
Founders
Felipe Menezes
Co-founder · Product + EngineeringBuilding Mascote since 2026 as a solo validation project. Focus: product, code, go-to-market. Believes a Brazilian mental-health app must sound truly Brazilian — not a translation of imported wellness.
Renato
Co-founder · Design + IllustrationMascote's visual identity, character illustration, brand direction. Background in editorial design.
Story angles
Mental health + AI, done right
Mascote intercepts self-harm mentions before the AI call — local hotlines visible across all 4 personalities. 7-layer defense.
Anti-Replika
The mascot doesn't say 'I love you'. When users show excessive attachment, the AI encourages human bonds. Healthy attachment, never replacement.
Authentic Brazilian voice
No 'self-care journey', no 'mindful moments'. 'Going to bed early is a win', 'Bipo will miss you', 'No pressure, no guilt'.
Local-first and BYOK
Data on device. AI chat can use your own OpenAI key. Defensible technical edge vs Big Tech.
Assets
Logos, screenshots, mascot videos, color and typography assets available on request. Reply within 24h on weekdays.
Contact
Interviews, assets, follow-up: press@meumascote.app