Bipo
The CalmPresence that never rushes.
“I'm here with you. No hurry.”
Sleep · Breath · Pause
Wellness, no leaderboard · no guilt
Take care ofyou.They growwith you.
Mascote is a Brazilian-born digital companion that grows when you sleep, drink water, breathe. Four AI personalities, a streak that forgives, and everything kept on your device.
No card. No charge during beta.
- Local-first
- 4 personalities
- Real-voice writing
- Anti-grind
- Ad-free
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Take care of you · They grow with you · No streak shaming · No guilt · Just presence ·Take care of you · They grow with you · No streak shaming · No guilt · Just presence ·Take care of you · They grow with you · No streak shaming · No guilt · Just presence ·Take care of you · They grow with you · No streak shaming · No guilt · Just presence ·Take care of you · They grow with you · No streak shaming · No guilt · Just presence ·Take care of you · They grow with you · No streak shaming · No guilt · Just presence ·
WHY WE EXIST
We believe taking care of yourself shouldn't feel like a checklist.
It should be small. Daily. Light. And there should be something on the other side, waiting. So we built a companion that listens, evolves, and doesn't shame you when the day was hard.
FOUR SOULS, ONE COMPANION
Which one will walk with you?
Each personality speaks differently. Real AI tuned to care — not to flatter, not to play therapist.
Zip
The MotivatorEnergy that won't bully.
“Let's go. One step.”
Movement · Focus · Water
Lulu
The CompanionWarmth that listens.
“Good to see you. Tell me.”
Journal · Gratitude · Connection
Aro
The SageThe question that lights up.
“What's alive in you today?”
Reflection · Reading · Intention
CARE HAS A SHAPE
Six stages. A bond that grows with you.
Egg, baby, child, teen, adult, ascended. Each check-in hatches a little more of them. No death. No emotional blackmail.
fase 01
Egg
0 XPWhere it begins.
fase 02
Baby
50 XPFirst hatch.
fase 03
Child
200 XPScreen on. Life pulses.
fase 04
Teen
600 XPGrown. Curious.
fase 05
Adult
2,500 XPArms wide.
fase 06
Ascended
8,000 XPHalo. Calm. Home.
ovo → evoluído · sem morte · só espera
WHAT'S INSIDE
Built so you come back lighter.
08 · capítulos
01AI
AI chat with four voices
GPT-4o-mini with prompts hand-tuned in real Brazilian Portuguese. No 'self-care journey'. No translated clichés.
02Anti-grind
A streak that forgives
Missed a day? No guilt. Use a freeze or come back tomorrow. We don't hold a flame over your head.
03Reward
Daily wheel of luck
Eight slices, one spin a day. A surprise that fits — not a casino loop.
04Customization
17 accessories, 6 scenes
Cap, glasses, scarf, library, moon, café. Dress your mascot your way.
05Design
Theme × palette, your way
Light, sepia or dark — five orange palettes. Match how today feels.
06Safety
Crisis response, taken seriously
Across all four personalities: local hotlines, emergency lines, no improvising. We don't play with this.
07Privacy
Local-first with BYOK
Your data stays on your device. Bring your OpenAI key if you want more — or use Plus.
08Ethics
No leaderboard, no compare
No 'you're better than 78% of users'. You take care of you. That's it.
INSIDE THE APP
Small every day. Sticky every month.
/checkin · 30s
Check-in in 4 taps
Mood, water, sleep, kindness. Thirty seconds. Done.
humoráguasonogentileza
como tá hoje?
😄
🙂
😐
😞
bipo diz
“Tô orgulhoso. +10 XP.”
anotar e continuar
caixa surpresa · 1×/dia
Daily surprise box
One a day. Five random drops. Confetti when it lands well.
🪙 10
💎 1
🎩
🧢
🌿
📕
/weekly · domingo de manhã
Human weekly report
No toxic charts. A short sentence, a picture of your mascot, and what shifted in you.
“Cama cedo virou hábito. Bipo notou.”
sua semana+72 XP
s
t
q
q
s
s
d
Você dormiu melhor 5 dos 7 dias. Sigam assim.
WHO'S ALREADY IN
Real people on the list.
ao vivo · ranking interno
0
on the beta list
FEATURED IN
product hunttech in brazilthe slow journalwellness weeklyindie hackers
Finally a wellness app that sounds Brazilian. No more translated 'self-care journey' clichés.
Carolina, 28
UX designer · SP
I missed 3 days in a row and the mascot just said 'I'm here'. Didn't make me feel guilty. First time.
Rafael, 34
Beta · Belo Horizonte
Bipo, Zip, Lulu and Aro feel like characters, not bots. You feel the difference in two messages.
Mariana, 25
Beta · Porto Alegre
MANIFESTO
We believe taking care of yourself shouldn't be a checklist.
It should be small. Daily. Light.
There should be something on the other side, waiting for you.
You sleep well. They gain energy.
You drink water. They get happy.
You stay silent for a minute. Their world slows down.
But if you fail, they don't die. They wait.
Because real life works like that — and so does care.
Mascote. Take care of you. They grow with you.
HONEST MONETIZATION
Seven days free. Then you decide.
No sneaky auto-renewal. Cancel in one tap, in your store settings. Seriously.
open · sempre
Free
For testing without a card.
$0forever
sem cartão · sem trial · sem prazo- Mascot lives (sleepy, but alive)
- Full daily check-in
- AI chat capped: 5 msgs/day
- Starter scene and mascot
- No leaderboard, no ads
premium
Bipo Plus
For going all the way with your mascot.
$5.99/month
Annual: $59/year (~$4.90/mo, 38% off) 7 dias grátis · cancele em 1 toque
- Mascot evolves to Ascended (8,000 XP)
- Unlimited AI chat across all 4 personalities
- Every scene and seasonal accessory
- Unlimited Streak Freeze
- Plus weekly report + insights
- No ads, no dark patterns
The 7-day trial asks for a card to reduce fraud. Cancel anytime in one tap. We never sell data. Ever.
No leaderboardNo guiltNo fake 'I love you'No data soldNo dark patternNo translated cliché
No leaderboardNo guiltNo fake 'I love you'No data soldNo dark patternNo translated cliché
No leaderboardNo guiltNo fake 'I love you'No data soldNo dark patternNo translated cliché
No leaderboardNo guiltNo fake 'I love you'No data soldNo dark patternNo translated cliché
No leaderboardNo guiltNo fake 'I love you'No data soldNo dark patternNo translated cliché
No leaderboardNo guiltNo fake 'I love you'No data soldNo dark patternNo translated cliché
WHAT YOU ASK
Honest questions, honest answers.
Q.01Is this therapy?
Is this therapy?
No. Mascote is wellness and self-care, not clinical. When you need a professional, we point you there — local hotlines and emergency numbers are visible across every personality, always.
Q.02What if I miss a day?
What if I miss a day?
Your mascot doesn't die. It waits. You can buy a streak freeze with coins, or just come back tomorrow. We don't use fire emojis to guilt you.
Q.03Where does my data live?
Where does my data live?
On your device. Local-first storage. For AI chat, bring your own OpenAI key (BYOK) or use Plus. We never sell, rent, or share. Period.
Q.04iOS and Android?
iOS and Android?
Closed beta on both. The native Android APK is already running (144 MB). iOS lands together for soft launch. Join the list for early access.
Q.05How do I cancel?
How do I cancel?
One tap, straight in your App Store or Google Play settings. No five screens, no 'wait a little more', no retention pressure. Promise.
Q.06Minimum age?
Minimum age?
16 and up. We confirm at entry and block if you're younger. Responsibility choice, not market choice.
Q.07Is this like Replika?
Is this like Replika?
No. The mascot doesn't say 'I love you' or 'you're my only one'. It says 'I'm here'. When users show excessive attachment, the AI encourages human connection. Healthy bond, never replacement.
Q.08Does it work offline?
Does it work offline?
The whole app works offline: check-ins, habits, customization, rewards. Only the AI chat needs the internet (and your key or plan).
OR FIRST OF ALL
Read first, decide later.
One letter a month with behind-the-scenes, lines from your mascot, and a self-care prompt. No upsell.
No spam. Unsubscribe in one click from any email footer.
IT'S TIME
Let's take care of you, together?
Join the waitlist and be one of the first to meet Bipo, Zip, Lulu, and Aro. No spam, promised.